![]() ![]() The brand tried to satiate everyone with the three-row RX L, but it didn’t work. Customers were fed up, dealers were fed up, and Lexus threw up its hands and whipped up a Band-Aid. Eventually, tensions reached a boiling point. Toyota had launched three different generations of Highlander in that same 20-year span, and Lexus was having its lunch money taken by everyone and their mothers. I’m not sure whether that was more exhausting or exhaustive, but you get the point. During those 20 years, Lexus was beaten to the punch by just about everyone, so let’s run through an exhaustive list, shall we? ![]() While the original 1998 Lexus RX beat just about everyone to the premium crossover arena, it would take another twenty years before Lexus would offer a three-row crossover or unibody SUV. So, does it live up to expectations based on the info and photos we have? Let’s take a first look at this new family hauler and see where early signs lead us.įor a company that was early to the premium crossover scene, Lexus seemed to be passed out at the wheel during the three-row revolution. After years without a three-row crossover and a brief attempt at stretching out an RX, the 2024 Lexus TX is the dedicated three-row crossover that Lexus fans have been craving for literal decades. How long does it take to build a unique three-row crossover? While the easy answer is however long a new car development cycle takes, that’s not the case for Lexus. ![]()
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